Evolving the Brand Identity of a Fast-Growing Company
As Renovo began expanding from Chicago into 15+ markets across the country, I was tasked with updating and managing the brand identity of the company. With a focus on social and direct mail marketing, it was important to ensure a consistent brand image, while allowing for some individuality within each market.
Designing a brand from the ground, up.
At FFBT, we had an interesting idea: create a new online-only division of the bank, with its own unique brand identity. The goal was to attract customers that we otherwise wouldn't easily be able to acquire with our current brand. This was my process for designing the new brand.