Marketing
A lot goes into advertising a brand or a product. There are many different media channels you can utilize: video, print, TV, social media, etc.
With all these different options, it's important to keep a cohesive vision throughout the entire process.
Whether I'm designing a billboard, editing a video, creating a Facebook ad, story-boarding a commercial, or crafting a logo, my mission is to ensure that the message comes across.
While the end goal of any marketing campaign is to acquire more customers, my goal with everything I create is this:
to make something that stands out, and that makes an impact on the viewer.
I'm a Farmer
Developing a Large-Scale Marketing Campaign
First Farmers Bank & Trust was facing a problem. Many people assumed that we were and agriculture-only bank. Rather than changing the company's name, we decided to launch a marketing campaign. Here's how I redefined what meant to be a Farmer.
Stacks
Designing a brand from the ground, up.
At FFBT, we had an interesting idea: create a new online-only division of the bank, with its own unique brand identity. The goal was to attract customers that we otherwise wouldn't easily be able to acquire with our current brand. This was my process for designing the new brand.