Marketing

A lot goes into advertising a brand or a product. There are many different media channels you can utilize: video, print, TV, social media, etc.

With all these different options, it's important to keep a cohesive vision throughout the entire process.

Whether I'm designing a billboard, editing a video, creating a Facebook ad, story-boarding a commercial, or crafting a logo, my mission is to ensure that the message comes across.

While the end goal of any marketing campaign is to acquire more customers, my goal with everything I create is this:

to make something that stands out, and that makes an impact on the viewer.

First Farmers Bank & Trust

Take an established brand. Help it grow.

When I joined FFBT as their Media Designer, I joined a company that had already been developing its brand for nearly 135 years. I took their tradition-based brand and propelled it into the modern era.

Logo Soldier Square-01.jpg
I'm a Farmer

Developing a Large-Scale Marketing Campaign

First Farmers Bank & Trust was facing a problem. Many people assumed that we were and agriculture-only bank. Rather than changing the company's name, we decided to launch a marketing campaign. Here's how I redefined what meant to be a Farmer.

Stacks

Designing a brand from the ground, up.

At FFBT, we had an interesting idea: create a new online-only division of the bank, with its own unique brand identity. The goal was to attract customers that we otherwise wouldn't easily be able to acquire with our current brand. This was my process for designing the new brand. 

 

Brands & Campaigns

 
 

Thank you

Thank you so much for taking the time to look through the projects that I've worked on over the years. I really appreciate it!

What you've seen here is just a sample of all the cool stuff I've done. There's still so much more that I'd love to tell you about. If you would like to learn more, feel free to check out my other projects, or visit the 'About Me' page.

If you'd like to take our relationship to the next level, then please don't hesitate to reach out. I'd love to chat with you!