Arts Alliance
Of Greater Bloomington
A home for Bloomington artists

The Arts Alliance of Greater Bloomington wanted to create an arts directory and needed a new site to house the new addition. Although I joined the team a year into development, I discovered some design problems and worked to solve them with a team of designers.

Problem:

When I joined the team, I analyzed the home page and discovered that it had some issues . It failed to properly explain what the website had to offer the user.

Example User: "Where do these blue buttons take me and why would I click them? Does the 'Visual Arts' button take me to an art gallery?"

Solution:

I proposed an alternative design that added some much needed context and guidance to users, without drastically changing the page's design.

Example User: "If I click 'Visual Arts,' I imagine I'll find individuals and groups in that field."

I identified a potential issue with the site's primary navigation menu. As you can see, the "Arts Directory" dropdown menu had many tiers of sub-dropdown menus, which actually extended horizontally off the page on smaller computer screens.

I designed a potential solution to the dropdown problem. By removing the "Arts Directory" menu item from the primary nav-bar and creating a new "Arts Directory" nav-bar below it, I effectively eliminated the first tier of the sub-menus.

Through Powerpoint, I effectively presented this solution to the rest of the design team and to the client.

In the end, a different solution was chosen, but that's what happens sometimes when working with a team of creatives.

Thank you

Thank you so much for taking the time to look through the projects that I've worked on over the years. I really appreciate it!

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What you've seen here is just a sample of all the cool stuff I've done. There's still so much more that I'd love to tell you about. If you would like to learn more, feel free to check out my other projects, or visit the 'About Me' page.

If you'd like to take our relationship to the next level, then please don't hesitate to reach out. I'd love to chat with you!